How to Add Meta Description and Keywords in Blogger for better SEO?
What is Meta Description and Keywords for better SEO and why it is useful for your blogger blog? Meta Description is mainly used to define your website main subject. For Example, if your website content is Education of Teaching then you should define your meta description of education or teaching.
<!– Description and Keywords (start) –>
<b:if cond=’data:blog.pageType == "index"’>
<meta content=’Tally Knowledge – Learn Tally Online, Tally Knowledge is the best online Accounting platform for beginners and advance users. We are the professional teacher to teach you on GST Accounting, Inventory Accounting and Payroll Accounting. Subscribe us for best accounting and Goods and Service Tax Tutorials’ name=’description‘/>
</b:if><!– Description and Keywords (end) –>
Above is my blogger website meta description in which we have mentioned our website topic clearly so that if any user search for Tally Knowledge or Tally GST accounting our website will appear on 1st page of Google. Basically, Meta Description is bone of your website search criteria, Meta Description is a snippet of your website which show in the google search result and make sure to your visitors to get the correct details through the website snippet.
How to add Meta Description in Blogspot?
To add meta description in your Blogspot website you need to go theme – Customize – Edit HTML and paste the above code after <head> tag:
Add meta description and save your blog. Remember Meta Description –
How to add Meta Keywords to blogger blog and why it is useful for blogspot?
Meta keywords are the sole of your website. What meta keyword did in the search engine, meta keywords is used to show your website on google.
how to add meta keyword in Blogspot website
<meta content=’GST, GST IN TALLY, GOODS AND SERVICE TAX, TALLY KNOWLEDGE, TALLY TUTORIALS, INCOME TAX, SALES TAX, SERVICE TAX, EXCISE DUTY, GSTR 1, GSTR 2, GSTR 3B, GST RETURN, GST CREDIT NOTE, GST DEBIT NOTE, GST ISSUES, GST NOTIFICATIONS, TALLY GST TUTORIALS, GST ACCOUNTING ENTRIES, GST GROUPS, GST LEDGERS, CENTRAL TAX, STATE TAX, INTEGRATED TAX, GOODS AND SERVICE TAX LEDGERS, GSTR 3B, GSTR 1, GSTR 9, GSTR 9C, GST ANNUAL RETURN, GST 2A RECONCILIATION, GSTR 2A IN TALLY, lynda excel tutorials free download’ name=’keywords’/>
How it works
To understand the use of meta keywords by search engines, we should distinguish between indexing, information retrieval, and ranking. That way, the differences in the weighting of meta keywords with respect to the ranking can be illustrated.
Indexing: Search engines crawl a website and store a copy of the entire content in their databases. This includes any metadata.
Information retrieval: Matching documents are found for each search phrase. Google mainly uses the content which is listed in the body of a website. The metadata is not of importance in the extraction of information. There are differences in the provision of additional information by search engines because Bing definitely uses meta keywords to match the content of a website to search queries. Even Yahoo pursued this strategy.
Ranking: Now, all the documents that match a search query are placed into a certain order. Critical to this process is the algorithms that may differ from search engine to search engine. Google does not use meta keywords to display relevant results. Bing presumably uses still meta keywords, however, they get very little weight according to Bing, and they do not substantially affect the ranking. It is similar to Yahoo. But if no content can be found that match a search query, meta keywords are apparently used by Yahoo as a ranking signal.
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